Build to Own.Not to Exit.

$10M+ portfolio. Zero VC. 30+ year thinking.I guide non-standard founders to do the same.

$10M+
Portfolio Value
30K+
Twitter Followers
0%
VC Funded
30+
Year Thinking
Use My Free AppsUse My Free ToolsRead My Thinking

The Core Philosophy

These aren't theories. They're how I've built for 5+ years.

01

Build to Own, Not to Exit

30+ year thinking. Build like Berkshire, not like a lottery ticket.

Proof: Still own every business after 5+ years. Zero exits. Zero regrets.

02

Sovereignty Over Scale

Control > size. Freedom > revenue. Most founders scale themselves into a prison.

Proof: 5 people. 80%+ margins. No investors. No board. No boss.

03

Business First, Outcome Second

Build so strong that countries compete for you. Mobility is a side effect.

Proof: Qualified for Canada SUV, US O-1A. Chose Toronto anyway. Optionality beats desperation.

04

Only Charge for What AI Can't Eat

Identity, relationships, stakes, accountability. Everything else I give away free.

Proof: Tools are free. I only charge for judgment. 60-70% rejection rate.

100% Free Forever

Free Apps I Built

I build tools for myself. When they work, I share them.

Changelog

Document your journey

Open App

Chat

AI with full visibility

Open App

Roadmap

Kill things to build things

Open App

Todos

Team tasks without the nightmare

Coming January 2026

More apps coming. I build what I need, then share it.

Why free? I'd rather 5,000 founders use these tools than charge $50/month to 50 people. Influence > revenue.

Figure Out Where You Stand

Free calculators and assessments built for the community.

Risk Assessment

Understand your vulnerabilities

See all

Financial Decisions

Make informed money choices

Personal & Finance

For your individual decisions

Explore All Free Tools
Free 350-Page Book

The Anti-Unicorn

My operating memoir on how to generate your first revenue through consulting, then transition to product. Everything I learned going from $0 to $10M+ without VC.

The playbook for founders building to own, not to exit.

Get the Free Book

What I've Built

All bootstrapped. All owned. All designed for 30+ year hold.

Guidance

ANCNow Guidance

Strategic guidance for non-standard founders. 10-15 founders/year. Reject 60-70%.

5 years operating

50+ founders guided

$400K+ annual

Fun Fact

ANC stands for 'A New Chapter' - named after what every founder I work with is starting.

Free Tools

SimpleDirectNow Free Tools

Internal infrastructure I built and now give away free. Influence > revenue.

3 years development

1,000+ users

$300K revenue (killed)

$0 revenue (intentional)

Fun Fact

I killed $300K/year revenue to make this free. Best business decision I ever made.

Investments

ANC Ventures

Equity positions in best operators. Forever hold. 5-15% stakes.

2-3 positions/year

10+ investments

Zero exits

Fun Fact

I've never sold a single share. The goal is to hold for 30+ years minimum.

Community

Founder Reality

Content, community, credibility. The distribution engine for everything.

32K+ Twitter

500+ newsletter

1+ years public building

Fun Fact

Started as a way to document my journey. Now it's how 90% of founders find me.

Total portfolio value: $10M+

The Three Operators I Work With

I reject 60-70% of applicants. If you're not one of these, don't apply. That's fine.

AI-First Founder

$1-10M/year solo. Profitable but paranoid. Need structure.

  • $1M+ revenue, 0-3 employees
  • No peers who get it

Tech Refugee

Ex-FAANG with severance. Can build anything, building nothing.

  • $200-500K liquid, ticking clock
  • Identity crisis post-layoff

Immigrant Founder

Visa constraints now. Building so countries compete for you.

  • Current visa anxiety
  • Want optionality, not desperation

Who I Don't Work With

Idea stage with no revenue
Tourists exploring entrepreneurship
Anyone looking for guarantees
People who want me to do the work for them
Victims who blame circumstances

Selection is the product. Most people get rejected. That's the model.

Not a fit yet? Follow the content. Use the free tools. Learn in public. Build something real. Come back when you have skin in the game.

Ready now? You know who you are. Apply to work with me.

Ready to Work Together?

10-15 founders per year. Highly selective. Premium engagements starting at $60K.

Every engagement starts with a call. If this sounds like you, apply.

Apply to Work Together

Selection is the product. Most get rejected. That's the model.

Essential Reading

The essays that explain how I think. Start here.

I Lost $300K Being Smart
George's Takes

I Lost $300K Being Smart

$300K Three years ago I was running custom algorithms. Backtests. Models. "Edges." The whole thing. I'd stare at charts for hours. Convinced I'd figured something out. Convinced I was smarter than the market. I wasn't. $300K gone. A house down payment. Evaporated trying to be clever. The Pivot If I'd just bought VOO and done literally nothing, I'd have made money AND had my time back. That's not a metaphor. I did the math. The boring approach would have beaten me by a lot. So I stopped

·2 min
One Brand
George's Takes

One Brand

Three Brands I've been running three brands for years. SimpleDirect. ANC. Founder Reality. Three websites. Three social accounts. Three marketing strategies. Three everything. ROI on that complexity: basically nothing. I'd post something on the ANC account. Crickets. Post the same thing on my personal account. Engagement. People weren't following the brands. They were following me. Eight Minutes Last month I watched someone spin up a new "brand" in about 8 minutes. AI logo. AI website.

·3 min
I Killed My Own SaaS
George's Takes

I Killed My Own SaaS

The Failed Demo I was demoing SimpleDirect to a potential customer last month. Showing him the AI features. The chat. The document generation. The "smart" this, the "automated" that. Mid-demo energy, feeling pretty good about it. Halfway through, he stops me. "Wait - can't I just do this in ChatGPT?" I sat there trying to come up with a reason he couldn't. I couldn't. Everything I was showing him - he could do for $20 a month. Or free. I was charging $97. My pitch died in my throat. W

·3 min
See all essays

If You Take Away Anything, Take Away This

Everything I've learned building $10M+ with zero VC, distilled into three principles.

01

Business First. Everything Else Second.

Build so strong that visas, funding, and freedom become side effects.

"How do I get the visa?"

"How do I build something undeniable?"

02

Own Everything. Exit Nothing.

30+ year thinking. No VC. No exits. Just compounding forever.

"Should I raise VC?"

"Would I own this for 30 years?"

03

Only Charge for What AI Can't Do.

Identity, judgment, stakes, accountability. Everything else is free.

"What should I build?"

"What can't AI touch in 5 years?"

These aren't theories. I've lived them for 5+ years building a $10M+ portfolio. They work. They compound. They survive AI.

Work With Me

Or start by reading my essays

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