The roadmap tool that makes you kill things.
No timelines. No backlog hell. Items auto-expire. Tradeoffs required.
AI Chat Widget
Email Quiz Builder
Changelog Integration
Dark Mode
API Rate Limiting
Real-time Presence
Mobile Responsive
Slack Integration
Custom Domains
Auto-Kill: Items Die If You Don't Act
Every item has a countdown. When it hits zero, it gets automatically killed. No backlog hell. No "someday" pile.
Only way to survive: Move it up toward NOW. Timer resets when promoted.
How It Works
Five steps. No complexity.
Built Different
Every feature exists because other tools let you lie to yourself.
No Fake Deadlines
NOW / NEXT / LATER. No lying.
Kills Are Celebrated
KILLED is as visible as SHIPPED.
Tradeoffs Required
Add to NOW? Say what you're NOT doing.
You're the Boss
Users vote. You decide.
Show Your Constraints
Team size and capacity visible.
Public by Default
Transparency builds trust.
What Founders Say
“Finally, a roadmap tool that doesn't let me lie to myself about priorities.”
— George Pu, SimpleDirect
“The auto-expiry forced us to kill 12 features. Best thing that ever happened.”
— Founder, Early version user
“Showing our kills built more trust than showing our shipped features.”
— Beta tester
Why Not Use The "Popular" Tools?
We tried them all. Here's why they didn't work.
Bloated with Gantt charts and timelines that become fiction the moment you create them.
Built for product teams at big companies. Overkill for founders. Complexity you don't need.
Voting becomes democracy. Your product strategy gets hijacked by the vocal minority.
No forcing function. Cards sit in backlog forever. No accountability. No auto-expiry.
Our Philosophy
You don't need more features. You need more discipline. This tool forces you to make decisions instead of postponing them forever.
“I built it for myself. Now it's yours.”— George
For you if
- Bootstrap founders
- Solo builders
- 30-year thinkers
Not for you if
- Enterprise teams
- Feature factories
- Timeline worshippers
Free Forever
No tiers. No limits. No credit card. No "upgrade to unlock."
What you'd spend elsewhere (3 users)
I'd rather 5,000 founders use this tool than extract $25K/year from 50 people.Influence > direct revenue for tools this small.
Join the Waitlist
We'll reach out when your spot is ready.
Free forever. No credit card.
Want strategic guidance?
Work 1:1 with George on your business.