$10M+ Portfolio.Zero VC. Zero Exits.
I built differently. Now I share what I learned.
Who is George?
I immigrated to Canada at 18. Built my first business at 19. Lost $300K trying to be clever with investing. Now I share everything I learn about building wealth without selling your soul, your time, or your equity.
6+ years in fintech. $10M+ portfolio. Zero VC. Zero exits. Forever hold. Forever learn. Forever share.
How Can I Help?
Jump straight to what you need, or let me guide you to the right place.
What brings you here today?
What I Believe
These aren't theories. They're how I've built for 6+ years.
Build to Own, Not to Exit
30+ year thinking. Build like Berkshire, not like a lottery ticket.
Proof: Still own every business after 5+ years. Zero exits. Zero regrets.
Sovereignty Over Scale
Control > size. Freedom > revenue. Most founders scale themselves into a prison.
Proof: 5 people. 80%+ margins. No investors. No board. No boss.
Business First, Outcome Second
Build so strong that countries compete for you. Mobility is a side effect.
Proof: Qualified for Canada SUV, US O-1A. Chose Toronto anyway. Optionality beats desperation.
Only Charge for What AI Can't Eat
Identity, relationships, stakes, accountability. Everything else I give away free.
Proof: Tools are free. I only charge for judgment. 60-70% rejection rate.
Free Tools
14 calculators and assessments. All free, no email required.
What do you need help with?
Not Sure Where to Put Your Money?
Take a 2-minute quiz. Get personalized recommendations for savings, investing, and banking.
Take the QuizI Publish My Actual Investment Portfolio
Real numbers. Real returns. Even when I lose. Because showing losses builds more trust than showing wins.
See My PortfolioEssential Reading
The essays that explain how I think. If you read nothing else, read these.
Nothing Wrong With More Options
A few years ago I pitched a VC in Menlo Park. Their second-to-last question: "You're working on two companies at the same time. How does that work? Aren't you unfocused?" I explained one was an experiment while I spent most of my time on SimpleDirect. They passed. I could have taken ANC off my profile. I didn't. Other pitches, same question came up. Podcast appearances, same thing. "How do you stay focused?" The assumption behind the question: focus is good, optionality is bad. One thing, al
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Your BS Detector Is a Skill
I got lied to a lot when I started. Took me years to realize that's just what happens when you're young, have money to spend, and can't tell the difference between confidence and competence. My BS detector needed training. The only way to train it was getting burned. The Education When networking was still a thing in my world, I'd go to events and meet people. Everyone looked impressive. Everyone had something to say. I had mentors who'd guide me. I believed everything they said. I didn't
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The Risk Calculus Changed
"Quit your job and start a company." "Drop out." "Bet on yourself." I'm telling you: that advice is from a game that ended.
Read essayIf You Take Away Anything,
Take Away This
Business First. Everything Else Second.
Build so strong that visas, funding, and freedom become side effects.
Own Everything. Exit Nothing.
30+ year thinking. No VC. No exits. Just compounding forever.
Only Charge for What AI Can't Do.
Identity, judgment, stakes, accountability. Everything else is free.
These aren't theories. They're how I built $10M+ in 6 years.
Apps I Built for Founders
Full products I use daily. No hidden fees. No investor pressure.
The Newsletter
Real numbers. Expensive lessons. No startup performance.
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