Adapt or die.AI made it that simple.

$10M+ built. No VC. 4-person team.

George Pu

Who is George?

I immigrated to Canada at 18. Built my first business at 19. Lost $300K trying to be clever with investing. Now I share everything I learn about building wealth without selling your soul, your time, or your equity.

6+ years in fintech. $10M+ in businesses built. Zero VC. Zero exits. Forever hold. Forever learn. Forever share.

How Can I Help?

Jump straight to what you need, or let me guide you.

What brings you here today?

What I Believe

These aren't theories. They're how I've built for 6+ years.

01

Build to Own, Not to Exit

30+ year thinking. Build like Berkshire, not like a lottery ticket.

Proof: Still own every business after 5+ years. Zero exits. Zero regrets.

02

Sovereignty Over Scale

Control > size. Freedom > revenue. Most founders scale themselves into a prison.

Proof: 5 people. 80%+ margins. No investors. No board. No boss.

03

Business First, Outcome Second

Build so strong that countries compete for you. Mobility is a side effect.

Proof: Qualified for Canada SUV, US O-1A. Chose Toronto anyway. Optionality beats desperation.

04

Only Charge for What AI Can't Eat

Identity, relationships, stakes, accountability. Everything else I give away free.

Proof: Tools are free. I only charge for judgment. 60-70% rejection rate.

Personal Finance

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Radical Transparency

I Publish My Actual Investment Portfolio

Real numbers. Real returns. Even when I lose. Because showing losses builds more trust than showing wins.

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Essential Reading

The essays that explain how I think. If you read nothing else, read these.

All Essays
Hiring for People, Not Roles: The Relationship Revolution
Most Popular

Hiring for People, Not Roles: The Relationship Revolution

The best hire I ever made didn't match the job description. Posted for "Senior Marketing Manager with B2B SaaS experience." Hired someone with zero marketing experience and zero SaaS background. Two years later, she's running customer success, product marketing, AND business development. Revenue she's directly influenced: $2.8M. Here's why hiring for people instead of roles isn't just better—it's the only sustainable approach when work itself is constantly changing. The Death of Static Job

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The Identity Crisis No One Talks About
Foundation

The Identity Crisis No One Talks About

You're not your job. But try telling that to someone who's been "a founder" for six years. The moment I deleted "Founder" from my Twitter bio, I felt naked. Exposed. Like I'd removed the most important thing about myself and had nothing left to show the world. That discomfort was the beginning of freedom. Here's the identity crisis affecting millions of professionals—and what you discover when you finally drop the label. The Professional Identity Prison We build careers like we're building

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Why I Will Never Charge For Content
Philosophy

Why I Will Never Charge For Content

The internet is full of people who got rich telling you how to get rich. I'm not one of them. I run two companies. Neither makes a dollar from content. I have no course. No paid community. No newsletter behind a paywall. No "free webinar" that's actually a 90-minute sales pitch. No lead magnet designed to harvest your email so I can sell you something later. Everything I publish is free. Everything I will ever publish will be free. This is not a phase. This is a permanent decision, and this

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The Bottom Line

If You Take Away Anything, Take Away This

01

Business First. Everything Else Second.

Build so strong that visas, funding, and freedom become side effects.

"How do I get the visa?""How do I build something undeniable?"
02

Own Everything. Exit Nothing.

30+ year thinking. No VC. No exits. Just compounding forever.

"Should I raise VC?""Would I own this for 30 years?"
03

Only Charge for What AI Can't Do.

Identity, judgment, stakes, accountability. Everything else is free.

"What should I build?""What can't AI touch in 5 years?"

These aren't theories. They're how I built $10M+ in 6 years.

Free Tools & Apps

Calculators, assessments, and apps I built for founders. All free. No email required.

The Newsletter

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