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What fine-tuning actually costs (it's not what you think)
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What fine-tuning actually costs (it's not what you think)

Training an AI model is assumed to cost millions of dollars. It's the single most common misconception in the space, and it's wrong by roughly two orders of magnitude for the activity most people actually want to do. This post is a short, concrete breakdown of what fine-tuning actually costs in 2026, what it doesn't cost, and where the real spend lives. I'm writing it now because 'how much does this cost' is the first question I get whenever I mention that I'm training a model, and the answer

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Founder Reality is written by George Pu — $10M+ portfolio built by 27, no investors, no co-founders.

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