Who is George?
I immigrated to Canada at 18. Built my first business at 19. Lost $300K trying to be clever with investing. Now I share everything I learn about building wealth without selling your soul, your time, or your equity.
6+ years in fintech. $10M+ in businesses built. Zero VC. Zero exits. Forever hold. Forever learn. Forever share.
How Can I Help?
Jump straight to what you need, or let me guide you.
What brings you here today?
Essential Reading
The essays that explain how I think. If you read nothing else, read these.
Constant Change Is Not New
"We are living through the most significant technological change in human history." I've heard this sentence a thousand times in the last two years. And the thing is — it might be true. But it also might not matter the way you think it does. Because people have said this before. Many times. And they were right every time. This has all happened before In the 1890s, doctors literally diagnosed something called neurasthenia — nervous exhaustion caused by telegraphs, railways, and city noise.
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Things You Can't Install From a Prompt
I killed most of my businesses in December 2025. The SaaS. The acquisitions. The MRR goals. The courses and playbooks. All of it was sitting in the kill zone - information products, tool products, advice products. Everything AI was eating for breakfast. A few years ago, you could build a business around knowing things other people didn't. You could package expertise into consulting engagements and courses. You could be the person who had the answers. That game ended faster than anyone expect
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The Hiding Test
I heard about this test from people who survived World War II. The question is simple. Would this person hide me in their home? Not retweet me. Not take a meeting. Not "hop on a quick call." Would they risk something real. It's an extreme question. Most of us will never face that version of it. But I think the underlying idea applies to everyone. And I think most people — especially founders, especially people who've spent ye
Read essayWhat I Believe
These aren't theories. They're how I've built for 6+ years.
Build to Own, Not to Exit
30+ year thinking. Build like Berkshire, not like a lottery ticket.
Proof: Still own every business after 5+ years. Zero exits. Zero regrets.
Sovereignty Over Scale
Control > size. Freedom > revenue. Most founders scale themselves into a prison.
Proof: 3 people. 80%+ margins. No investors. No board. No boss.
Business First, Outcome Second
Build so strong that countries compete for you. Mobility is a side effect.
Proof: Qualified for Canada SUV, US O-1A. Chose Toronto anyway. Optionality beats desperation.
Only Charge for What AI Can't Eat
Identity, relationships, stakes, accountability. Everything else I give away free.
Proof: Tools are free. I only charge for judgment. 60-70% rejection rate.
Learn Together
Multi-chapter deep dives you can read at your own pace, or get emailed one chapter at a time.
The AI Displacement Series
In 78 minutes, you'll know exactly where you stand — and what to do next.
Free. No email required. No paywall.
Clarity
Which jobs, businesses, and revenue streams are already being eaten
A Framework
The 5 layers AI can't touch — and how to build your career in them
An Action Plan
Concrete steps, not “learn to prompt.” What to do this month.
George Pu
February 2026
Watch Founder Reality
Real talk. No highlight reels. No startup theater.
I Publish My Actual Investment Portfolio
Real numbers. Real returns. Even when I lose. Because showing losses builds more trust than showing wins.
See My PortfolioRecent Essays
What I'm thinking about right now. New essays every week.
Three Months of Killing Everything
I should probably feel behind. It's been three months since I killed the majority of my businesses. Three months of working 20 hours a week. I don't feel behind. I feel like I can see for the first time in years. The calendar My calendar went from six to eight meetings a day down to one. Sometimes zero. The meetings I do have aren't scheduled three weeks in advance — if I need to talk to my engineering team or my ops team, I just call them and we jump on. No calendar theater. No "let's fi
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You Cannot Buy What Can Only Be Built
Meta spent $14.3 billion last year to buy half of a data labeling company. They made its 28-year-old CEO the head of their Superintelligence Lab. Gave him a title that didn't exist six months before. Put him above researchers who'd been doing AI before he was in high school. Nine months later, his team reports to other people. A new group controls the data pipelines. The researchers he was supposed to lead are leaving. And the
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The Freedom Number Isn't What You Think
Stop calculating your "retirement number." Everyone obsesses over how much they need saved to never work again. $1M? $2.5M? $5M? You're asking the wrong question. The right question: How much cash flow do I need to own to say no to anything? The answer is probably 80% smaller than your retirement number—and achievable 30 years sooner. The Wrong Calculation (That Everyone Does) The traditional retirement framework: "How muc
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Take Away This
Business First. Everything Else Second.
Build so strong that visas, funding, and freedom become side effects.
Own Everything. Exit Nothing.
30+ year thinking. No VC. No exits. Just compounding forever.
Only Charge for What AI Can't Do.
Identity, judgment, stakes, accountability. Everything else is free.
These aren't theories. They're how I built $10M+ in 6 years.
Free Tools & Apps
Calculators, assessments, and apps I built for founders. All free. No email required.
The Newsletter
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