Adapt or die.AI made it that simple.

$10M+ built by 27. No investors. No co-founders. Still own everything.

George Pu

Who is George?

I immigrated to Canada at 18. Built my first business at 19. Lost $300K trying to be clever with investing. Then AI started eating everything I'd built. Now I share what I'm learning about ownership — what's yours, what isn't, and what AI can't take from you.

6+ years building. $10M+ built. Still own everything. Forever learn. Forever share.

How Can I Help?

Jump straight to what you need, or let me guide you.

What brings you here today?

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Essential Reading

The essays that explain how I think. If you read nothing else, read these.

All Essays

What I Believe

These aren't theories. They're how I've built for 6+ years.

01

Build to Own, Not to Sell

30+ year thinking. Build like Berkshire, not like a lottery ticket.

Proof: Still own every business after 5+ years. Never sold. Never regretted it.

02

Sovereignty Over Scale

Most people follow the playbook — grind, scale, optimize. Then they realize the playbook was dead long ago. They didn’t build freedom. They built a prison.

Proof: 3 people. 80%+ margins. No investors. No board. No boss.

03

Build First, Outcome Second

Build so strong that countries compete for you. Mobility is a side effect.

Proof: Qualified for multiple countries. Chose Toronto anyway. Optionality beats desperation.

04

Only Charge for What AI Can't Eat

Identity, relationships, stakes, accountability. Everything else I give away free.

Proof: Tools are free. I only charge for judgment.

Watch George Pu

Real talk. No highlight reels. No script.

Latest

Recent Essays

What I'm thinking about right now. New essays every week.

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When to Build vs Buy in AI (My Edition)

When to Build vs Buy in AI (My Edition)

I've gotten this wrong before. Not in a small, low-stakes, "oops we picked the wrong software" kind of way. In a way that cost me a year of my life, hundreds of thousands of dollars, and nearly killed a business. So when I tell you the build vs buy question in AI is the most important decision a founder can make right now, I'm not being dramatic. I'm speaking from the scar tissue. The Year I Built What I Should Have Bought I was running a B2B fintech product. SaaS pricing. Paying customer

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GPU Cloud Shopping in Canada: What's Actually Available
Own Your Tech

GPU Cloud Shopping in Canada: What's Actually Available

Availability and pricing in this post reflect what I found as of April 6, 2026. Cloud providers update their infrastructure regularly, and I hope some of this changes soon. If you find something different, I'd genuinely love to hear about it. I chose Canada. That might sound like a strange way to start a post about cloud computing, but it matters. I'm not Canadian by birth. I came here, built my life here, built my company here. This isn't a temporary arrangement for me. I'm committed to this

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How I'm Building Multi-Cloud (Before Spending a Dollar)
Own Your Tech

How I'm Building Multi-Cloud (Before Spending a Dollar)

This is a follow-up to my last post about cloud lock-in. That piece was about the philosophy — why we don't go deep on any single provider's managed services. This one is about what happens next. You've decided you don't want to be locked in. Great. Now what? I'll be honest — I expected this part to be straightforward. Pick a few providers, compare prices, split the workload. Done. It wasn't like that at all. Some Context I run a small company. Three people. We're building AI models that

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The Bottom Line

If You Take Away Anything, Take Away This

01

Build First. Everything Else Second.

Build so strong that options, leverage, and freedom become side effects.

"How do I escape?""How do I build something undeniable?"
02

Own Everything. Sell Nothing.

Giving investors control means having less freedom. I keep everything and compound forever.

"Should I give up control?""Would I own this for 30 years?"
03

Only Charge for What AI Can't Do.

Identity, judgment, stakes, accountability. Everything else is free.

"What can't be taken from me?""What can't AI touch in 5 years?"

These aren't theories. They're how I built $10M+ in 6 years.

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