What I Own &
Operate
Acquired businesses, equity investments, and things I built—
all held for 30+ years.
Zero VC. Zero exits. Just compounding.
Sell Your Business
Acquired Businesses
Newsletters, affiliate sites, communities, and micro-SaaS I've acquired and operate.
Acquisitions Coming Soon
I'm actively looking to acquire my first batch of online businesses. If you're running a profitable newsletter, affiliate site, or micro-SaaS, I'd like to hear from you.
Sell Your BusinessAlso in the portfolio
Equity Investments
I also invest time and judgment in founders (for 2% equity). Different from acquisitions—here I'm a partner, not an operator.
I built a $10M+ business.
No VC. No co-founders. No exit.
Still building 20 hours a week. The rest of my time? Helping founders who want the same thing.
The Math Is Different
Same startup. Very different outcomes.
Traditional Path
VCs, Accelerators, Advisors
Your Equity After Funding
30-50%
Seed → A → B = you're a minority owner
Their Goal
Exit
They need you to sell
Timeline
5-7 years
Fund lifecycle
Control
Board seat
They have a vote
With Me
Builder to builder
Your Equity After Funding
98%
I take 2%. You keep the rest.
Their Goal
Freedom
Build what you want
Timeline
30 years
I'm not going anywhere
Control
You decide
It's your company
They need you to exit. I need you to win.
Play Out Your Startup Journey
Same company. Three different paths. Watch what happens.
The Scenario
You build a $5M/year profitable SaaS.
After 5 years of work. No exit. Just a great business.
VC Path
Raised $3M seed
Seed: Gave up 22%
You own 78%
Series A pressure
"You need to 10x or we failed"
$5M/year? "Not enough"
Push to spend more, grow faster
Year 7: Fund needs exit
Sell or find new investors
Your Outcome
Stress + Pressure
Great business, wrong game
Accelerator Path
Did YC/Techstars
Batch: Gave up 7%
You own 93%
Demo Day: Raised $2M
Another 18% gone. Now 75%.
$5M/year? "Not a case study"
They need 100x stories
Same VC pressure
Now with extra dilution
Your Outcome
Same Game, Less Equity
Traded 25% for 3 months
My Path
2% advisory
Start: Gave up 2%
You own 98%
Bootstrap it
Slower, but yours
$5M/year? "Hell yes"
That's the whole point
Year 10, 20, 30...
Keep going. No one's rushing you.
Your Outcome
$5M/yr You Own
98% of a great business
Need VC intros? If that's genuinely your right path, I'll make them.
I just won't push you there because my incentives demand it.
Two Ways to Work With Me
Different needs. Different relationships. Both selective.
You pay me
Best if you...
- Need help right now
- Want intensive 8-12 week sprints
- Prefer to pay cash, keep all equity
60-70%
I bet on you
Best if you...
- Building for the long game (30 years)
- Want an aligned partner, not a vendor
- Prefer to keep cash, share small equity
90-95%
Many Portfolio founders started with Guidance first. That's often the best path—we get to know each other.
1-2 Hours a Month.
This Is What You Get.
No 24/7 access. No hand-holding. Just the judgment calls that change everything.
"Kill that feature."
The thing you love is killing your business. You're too close to see it. I'm not.
"I've seen this 50 times."
The pricing spiral. The co-founder drama. The plateau. I know what's coming before you do.
Intros that actually work.
Lawyers, CPAs, operators, customers. Real relationships I've built over a decade. Not LinkedIn spam.
The hard conversation.
Your co-founder isn't working out. Your pricing is wrong. Someone needs to say it. I will.
Not execution. Judgment.
I won't write your code or run your ads. I'll tell you which code to write and which ads to kill. The decisions that save you months of wasted effort.
This Isn't For Everyone.
If any of these sound like you, we're not a fit. No hard feelings.
Just an idea, no product yet?
I work with founders who are already building.
Need someone to tell you what to do?
I give judgment, not instructions.
Want guaranteed results?
I'm not selling outcomes. I'm sharing pattern recognition.
Can't handle direct feedback?
I will tell you uncomfortable truths.
Still here?
Good. You might be the right fit. Let's find out.
From Apply to Decision:
2-4 Weeks
Apply
10 minutes
Fill out the form. Be honest.
Filter
Instant
90% filtered out here.
Review
1-2 weeks
I read every one myself.
Call
30 minutes
We talk. I decide.
Decision
48 hours
Clear yes or no.
The Deal
Same terms for everyone. No negotiation. No exceptions.
Standard advisory shares. Clean cap table.
Immediate vest. Me picking you is the value.
No fees. Carta is free. 10 min to sign.
Why no negotiation?
Standardization lets me help more founders instead of doing paperwork. Same deal means no politics, no leverage games, no "but they got better terms." You're here for judgment, not negotiation skills.
Common Questions
Answered before you ask.
"Why not just raise a seed round?"
You can. 15-25% dilution. Board seats. Their timeline. They need exits, you need growth—whether it's right or not.I take 2%. I don't need you to 100x or exit. Build something profitable you own. That's the win.
Why immediate vesting?
What if my business fails?
Already did Guidance?
Not selected?
Still Here?
Most self-select out. That's the point.
If you've read this far and still think we're a fit, you might be right.
90-95% don't make it. But someone does.