End of 2019. Arashdeep's basement near campus. Two Macbooks, trying to make music together.
Not working out.
Then I pitched him: "What about building software together? Building an app, building something that's truly amazing and that can potentially change our lives. But most importantly, it doesn't matter if it fails or makes it through—we'd have something that we can talk about, that can help us in our career journey regardless of what we choose."
He said yes.
Seven years later, everything about that pitch has changed except the most important part. Here's why I absolutely needed a co-founder then—and why you might not need one now.
The 2019 Reality: You Literally Could Not Start Alone
In 2019, if you couldn't code, you couldn't start a software company. Period.
What didn't exist:
- No AI to write code for you (GPT-3 was still in research)
- No low-code tools that actually worked for real products
- No Claude to prototype your idea in an hour
- No Cursor to turn your requirements into working software
The technical barrier was absolute:
- Learning to code took months or years
- Hiring developers required capital you didn't have
- Technical co-founder was the only viable path to execution
My specific situation:
- Business background, zero coding ability
- Product vision for what became SimpleDirect
- Understanding of the market and customer problems
- Literally no way to build anything without technical help
The pitch to Arashdeep wasn't "want to make money together?"
It was "I need you because I can't do this alone."
Pure necessity, not choice.
What the Basement Pitch Actually Meant
The conversation in Arashdeep's basement:
Me: "I have this idea for software that could help contractors get loans faster. The current process takes weeks and most get rejected because traditional lenders don't understand their business model."
Arashdeep: "That sounds like a real problem. How would the software work?"
Me: "I can't show you because I can't build it. That's why I need you."
The honesty of that moment:
- I had the business insight and market understanding
- He had the technical skills to make it real
- Neither of us could do it alone
- Together, we had a complete founding team
What made the partnership inevitable:
- Complementary skills: Business vision + technical execution
- Shared timeline: Both graduating soon, open to taking risks
- Mutual respect: I respected his technical abilities, he trusted my business judgment
- Aligned incentives: Both wanted to build something meaningful
The decision was obvious because the constraint was absolute.
The 2026 Reality: AI Eliminated the Technical Barrier
Today, if I had that same idea, I could build the MVP myself:
What exists now:
- Claude/ChatGPT: Can write entire applications from natural language descriptions
- Cursor: Turns business requirements into working code in minutes
- No-code platforms: Actually work for sophisticated applications
- AI design tools: Generate professional interfaces and user experiences
- Automated deployment: From idea to live product in hours, not months
The technical execution path:
- Day 1: Describe the product to Claude, get working prototype
- Day 2: Use Cursor to refine functionality and fix bugs
- Day 3: Deploy with Vercel/Netlify, start testing with real users
- Week 1: Iterate based on user feedback, improve with AI assistance
- Month 1: Have functional product serving real customers
No technical co-founder required.
The constraint that defined the 2019 decision no longer exists.
The Deeper Question: Would I Have Wanted To?
But here's the more interesting question that the basement pitch raises:
If I could have built SimpleDirect alone with AI in 2019, would I have wanted to?
What AI Could Have Replaced
The code execution: Yes, absolutely
- AI can write better code than most developers
- AI doesn't get tired or make careless mistakes
- AI can work 24/7 without breaks or vacation
- AI costs $20/month instead of $120K/year + equity
The technical architecture: Probably yes
- AI understands best practices and scalable patterns
- AI keeps up with latest frameworks and security standards
- AI can optimize for performance and maintainability
- AI doesn't have ego about technical choices
What AI Could Never Replace
The push back and different perspective:
Example from our actual journey:
My idea (2020): "Let's build 5 different products simultaneously to increase our chances of success"
Arashdeep's response: "That's insane. We can barely handle one product properly. Pick one and do it right."
AI's response: Would have helped me build all 5 products efficiently toward failure.
The result: Arashdeep was right. Focus on one product led to SimpleDirect's success. AI would have amplified my bad strategy instead of correcting it.
If you're finding this useful, I send essays like this 2-3x per week.
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The Accountability Factor
Building alone is lonely, even with AI:
What Arashdeep provided:
- Someone to discuss strategy with when stuck
- Accountability partner who cared about outcomes
- Different perspective when I was too close to problems
- Shared responsibility for difficult decisions
- Someone who celebrated wins and commiserated losses
What AI provides:
- Unlimited technical assistance and problem-solving
- Consistent availability and infinite patience
- No judgment or personal investment in outcomes
- Excellent execution of whatever direction you choose
The gap: AI helps you build faster, but doesn't help you build better strategy or provide emotional partnership through the difficult journey.
The Direction and Decision Quality
The most important thing Arashdeep brought wasn't coding ability:
Strategic conversations that shaped the business:
Market focus decision (2021):
- My instinct: Target all small businesses needing loans
- Arashdeep's perspective: Focus specifically on contractors first
- Outcome: Contractor focus led to product-market fit much faster
Product complexity decision (2022):
- My tendency: Add features customers requested
- Arashdeep's pushback: Complexity is killing our competitive advantage
- Result: Simplified product had better user experience and higher conversion
Partnership opportunity (2023):
- My excitement: Potential partnership could 10x our customer base
- Arashdeep's concern: Partnership would require product changes that dilute our value
- Decision: Passed on partnership, maintained product focus
AI would have helped execute any of these directions efficiently. Arashdeep helped me choose the right directions.
The Evolution of Co-Founder Value
2019: Necessity-Based Partnership
Why you needed a co-founder:
- Skill gap: Couldn't execute without complementary abilities
- Resource constraint: No capital to hire, had to find partner
- Technical barrier: Coding was absolute requirement for software startup
The partnership was about capability completion.
2026: Choice-Based Partnership
Why you might want a co-founder:
- Decision quality: Better strategic thinking through diverse perspective
- Emotional support: Shared responsibility and partnership through difficult journey
- Network effects: Combined relationships and industry knowledge
- Accountability: Harder to give up when someone else is counting on you
The partnership is about journey optimization and decision improvement.
The New Co-Founder Decision Framework
When You DON'T Need a Co-Founder (2026)
Clear solo founder scenarios:
- Clear product vision: You know exactly what to build and for whom
- Proven business model: You're executing known strategy, not inventing new one
- Simple market: Customers and competitive dynamics are straightforward
- Strong personal network: You have advisors and support system outside company
Example solo founder profile:
- Experienced operator building second company in familiar market
- Clear understanding of customer needs and solution requirements
- Extensive industry network for advice and customer development
- Comfortable with ambiguity and able to make decisions independently
When You DO Want a Co-Founder (2026)
Strategic partnership scenarios:
- Complex market: Navigating uncertain customer needs and competitive dynamics
- Novel business model: Inventing new approach that benefits from diverse thinking
- High-stakes decisions: Major strategic choices that benefit from debate and perspective
- Long, difficult journey: Building category-defining company requiring sustained commitment
Example partnership profile:
- First-time founder entering complex or regulated market
- Building innovative solution requiring both technical and business model innovation
- Targeting enterprise customers with complex sales cycles and relationship requirements
- Planning to build large, enduring company over 10+ year timeline
The Quality of Partner Matters More Than Ever
In 2019: Any competent technical co-founder could solve your constraint In 2026: Only exceptional strategic partner improves your outcomes
What to look for in 2026 co-founder:
- Independent thinking: Challenges your assumptions and provides alternative perspectives
- Complementary experience: Different background that adds strategic value
- Aligned values: Shared vision for type of company and life you want to build
- Emotional resilience: Can handle uncertainty and setbacks without giving up
The Arashdeep Test: Would this person make you think differently about important decisions, or just execute your decisions faster?
What AI Changed vs What It Didn't
What AI Eliminated
Technical bottlenecks:
- Can't code → Can describe what you want built
- Don't understand architecture → AI handles complex technical decisions
- No design skills → AI generates professional interfaces
- Limited by development speed → AI accelerates execution dramatically
Resource constraints:
- Can't afford developer → Can afford AI tools
- No technical network → Don't need technical hiring initially
- Complex technical learning curve → Natural language interaction
What AI Can't Provide
Strategic decision support:
- AI optimizes for what you ask, not for what you should ask
- AI executes your strategy efficiently, doesn't improve your strategy quality
- AI provides information, not judgment about what information matters
Emotional and psychological support:
- Building companies is emotionally difficult
- Imposter syndrome, decision fatigue, isolation are real challenges
- AI doesn't provide genuine partnership through difficulty
Network and relationship effects:
- Co-founders double your professional network
- Different backgrounds provide access to different customer/partner/investor relationships
- Shared responsibility creates credibility with stakeholders
The Arashdeep Retrospective
What I Got From the Partnership
Beyond the code (which AI could now provide):
- Strategic thinking partner: Someone to debate important decisions with
- Accountability: Harder to quit when someone else has invested years
- Emotional support: Shared stress and celebration through building journey
- Different perspective: Background and experience that complemented mine
- Network access: Connections and relationships I wouldn't have had alone
The relationship survived us no longer being co-founders: We're still friends, still respect each other's judgment, still celebrate each other's successes.
That suggests the partnership was based on choosing each other as people, not just needing each other's skills.
What Would Happen Today
If I had the same idea in 2026:
- I could build the MVP with AI in a week instead of needing 6 months of Arashdeep's time
- I could test market demand immediately instead of waiting for technical execution
- I could iterate and improve based on customer feedback much faster
But:
- Would I have made the same strategic decisions without Arashdeep's perspective?
- Would I have stuck with it through the difficult periods without partnership?
- Would the business outcome have been better or worse?
I honestly don't know.
What I do know: The constraint-based partnership of 2019 became a choice-based partnership that I valued beyond the original necessity.
The Modern Founder's Dilemma
The Efficiency vs. Partnership Trade-off
Solo founder with AI advantages:
- Faster execution: No coordination overhead or partner disagreements
- Complete control: All strategic and tactical decisions yours to make
- Higher equity retention: No co-founder equity dilution
- Simpler legal structure: No partnership agreements or conflict resolution
Co-founder partnership advantages:
- Better decision quality: Different perspectives improve strategic choices
- Emotional sustainability: Shared responsibility and support through difficulty
- Network multiplication: Combined relationships and industry connections
- Accountability and persistence: Harder to quit when partner is invested
The Questions to Ask Yourself
Before deciding on solo vs. partnership approach:
About your experience:
- Is this your first startup, or do you have experience navigating uncertainty?
- Do you have strong advisor network and support system outside the company?
- Are you comfortable making high-stakes decisions independently?
About your market:
- Is the customer problem and solution straightforward, or complex and uncertain?
- Do you understand the competitive dynamics and go-to-market strategy?
- Are there regulatory or industry complexities that benefit from diverse perspective?
About your goals:
- Are you optimizing for speed and control, or for decision quality and partnership?
- Do you want to build lifestyle business or venture-scale company?
- How important is having someone to share the journey with?
About potential partners:
- Do they bring strategic thinking that would improve your decisions?
- Do you genuinely want to spend years working closely with them?
- Do they challenge your thinking in productive ways?
The 2026 Advice
If You're Leaning Solo
Do it if:
- You have clear vision and execution plan
- You've done this before and have strong support network
- You value speed and control over partnership benefits
- You can't find partner who meaningfully improves your strategic thinking
But build in strategic input:
- Advisory network: 4-6 advisors who challenge your thinking
- Peer groups: Other founders facing similar challenges
- Customer feedback loops: Direct market validation and course correction
- Regular strategy review: Quarterly assessment of direction and decisions
If You're Leaning Partnership
Do it if:
- You're navigating complex or uncertain market
- You've found someone who genuinely improves your strategic thinking
- You value shared responsibility and partnership through building journey
- The potential partner brings complementary experience and perspective
But choose wisely:
- Strategic value test: Do they make you think differently about important questions?
- Relationship quality test: Do you want to work closely with them for years?
- Values alignment test: Do you agree on what kind of company and life you want?
- Commitment test: Are they as invested in long-term success as you are?
The Meta-Lesson
The basement pitch in 2019 was about necessity: "I need you because I can't do this alone."
The basement pitch in 2026 would be about choice: "I want to do this with you because we'll build something better together."
AI eliminated the technical constraint but revealed the deeper question: Do you want to build alone or with a partner?
There's no right answer. There's only the right answer for you, your goals, your market, and your potential partner.
Choose consciously. The constraints that made the decision obvious in 2019 are gone.
Now you have to decide what you actually want.
The Gratitude
To Arashdeep, seven years later:
That basement pitch wasn't just about starting a company. It was about partnership, shared risk, and building something together.
The technical constraint that brought us together is gone. AI can write the code now.
But the strategic thinking, the pushback, the accountability, the shared journey through uncertainty—that's still irreplaceable.
Thanks for saying yes to the basement pitch. Thanks for the partnership that went beyond necessity.
And thanks for teaching me that the best co-founder relationships aren't about what you need from each other.
They're about who you choose to build with.

