Back to all essays
George's Takes

Risk Tolerance Is Personal (No Right Answer)

·11 min read
George Pu
George Pu$10M+ Portfolio

27 · Toronto · Building businesses to own for 30+ years

Risk Tolerance Is Personal (No Right Answer)

Everyone wants to know the "right" level of risk to take.

Should you quit your job to start a company? Should you move to a new country? Should you bet everything on one opportunity or diversify across many?

There is no universal answer.

My parents prove this. My dad is a massive risk-taker. My mom is deeply conservative. Both approaches worked for them, and both approaches have created fulfilling lives.

Here's why risk tolerance is personal—and how to figure out what's right for you instead of copying what worked for others.


The Dad Model: High Risk, High Variance

My father's approach to life:

The Risk-Taking Pattern

Always in motion, never "safe":

  • Quit stable engineering job to start consulting business
  • Moved family across country for opportunities three times
  • Invested heavily in real estate during uncertain market periods
  • Changed careers multiple times when industries shifted

High variance outcomes:

  • Built successful consulting practice serving Fortune 500 companies
  • Lost significant money in 2008 real estate crash
  • Rebuilt wealth through new business opportunities
  • Experienced multiple boom-bust cycles throughout career

Bet on himself repeatedly:

  • Confidence that he could create opportunities rather than find them
  • Belief that skills and relationships would always create new options
  • Willingness to start over when previous strategies stopped working
  • Never sought "security" through employment or conservative investments

When High Risk Works

You have high agency:

  • Believe you can influence outcomes through effort and skill
  • Comfortable making decisions with incomplete information
  • Able to create opportunities rather than waiting for them
  • Confident in your ability to learn and adapt quickly

You can handle psychological volatility:

  • Comfortable with uncertainty about income and future
  • Able to sleep well despite financial ups and downs
  • Don't need external validation or stability for self-worth
  • Thrive on challenge and change rather than routine

You have time to recover from losses:

  • Young enough to rebuild if major risks don't pay off
  • No dependents whose welfare depends on your stability
  • Multiple decades to compound both successes and recoveries
  • Energy and health to work intensively when necessary

You believe you can create outcomes:

  • Internal locus of control rather than external
  • View setbacks as learning experiences rather than failures
  • Confidence that persistence and adaptation will eventually succeed
  • Willing to take responsibility for results rather than blame circumstances

When High Risk Fails

You have dependents who need stability:

  • Children's education and healthcare can't be compromised
  • Spouse's career or wellbeing depends on your predictable income
  • Elderly parents or family members depend on your financial support
  • Community responsibilities that require consistent resources

Losses would be catastrophic:

  • No safety net or family support if risks don't pay off
  • Health issues or age make recovery from major losses difficult
  • Existing debt or financial obligations require steady income
  • Geographic or social constraints limit ability to start over

You freeze under pressure:

  • High-stress situations impair your decision-making ability
  • Uncertainty creates anxiety that prevents effective action
  • Financial pressure makes you risk-averse when bold moves are needed
  • Perfectionism prevents you from taking action under uncertain conditions

You can't handle the ups and downs:

  • Need predictable income and lifestyle for psychological wellbeing
  • Financial stress creates relationship or family problems
  • Sleep, health, or mental wellbeing suffers from uncertainty
  • Prefer steady progress over volatile but potentially higher returns

The Mom Model: Conservative and Calculated

My mother's approach to life:

The Conservative Pattern

Calculates everything:

  • Extensively researches major decisions before taking action
  • Builds detailed financial plans with multiple contingency scenarios
  • Considers long-term implications and potential risks carefully
  • Prefers proven approaches over novel or experimental strategies

Saves consistently:

  • Regular, automatic savings regardless of income level
  • Emergency funds covering 12+ months of expenses
  • Conservative investment approach focused on preservation over growth
  • Delayed gratification in favor of long-term financial security

Builds slowly and steadily:

  • Career advancement through proven performance over many years
  • Skill development through formal education and certification
  • Relationship building through consistent, reliable behavior
  • Wealth accumulation through disciplined saving and conservative investment

Avoids huge risks:

  • Stable employment with established companies
  • Geographic stability and deep community roots
  • Financial decisions based on worst-case scenario planning
  • Major life changes only after extensive preparation and safety nets

When Conservative Works

You value stability highly:

  • Predictable income and lifestyle create sense of security and wellbeing
  • Consistent routine and environment support your productivity and happiness
  • Long-term planning and goal achievement satisfy your sense of progress
  • Gradual improvement feels more sustainable than dramatic change

You have dependents:

  • Children's needs for stability in education, healthcare, and community
  • Spouse or partner who depends on predictable income and lifestyle
  • Aging parents or family members requiring consistent financial support
  • Community responsibilities and relationships that benefit from consistency

Slow and steady fits your personality:

  • Prefer thoughtful analysis over quick decision-making
  • More comfortable with proven approaches than experimental ones
  • Derive satisfaction from steady progress rather than dramatic wins
  • Risk aversion based on careful consideration rather than fear

You sleep better with certainty:

  • Uncertainty about finances or future creates stress and anxiety
  • Need clear plans and backup options for peace of mind
  • Prefer to understand all implications before making major decisions
  • Conservative approach aligns with your values about responsibility and prudence

When Conservative Fails

The world changes faster than you adapt:

  • Industries or professions become obsolete while you're planning gradual transitions
  • Economic or technological disruption makes conservative planning obsolete
  • Gradual adaptation insufficient for rapid changes in competitive landscape
  • Safe choices become risky when fundamental assumptions change

Your "safe" path gets disrupted:

  • Stable employment disappears through automation, outsourcing, or economic cycles
  • Conservative investments lose value through inflation or market changes
  • Geographic stability becomes liability when economic opportunities shift
  • Traditional career paths no longer provide security they once did

You miss opportunities that require risk:

  • Market opportunities with limited time windows for entry
  • Career advancement requiring geographic or role changes
  • Investment opportunities requiring higher risk tolerance
  • Personal growth opportunities requiring departure from comfort zone

Stability is an illusion:

  • Economic, technological, and social change make "safe" choices risky
  • Conservative approaches may preserve capital but lose purchasing power
  • Gradual change may be insufficient preparation for discontinuous disruption
  • Risk aversion creates risk of being unprepared for necessary adaptation

My Choice: The Risk-Taker Path

I chose the high-risk approach. Not because it's better. Because it fits me.

Why I Chose High Risk

Personal alignment:

  • Thrive on uncertainty and challenge rather than routine and predictability
  • Comfortable making decisions with incomplete information
  • Energized by building and creating rather than preserving and optimizing
  • Prefer potential for dramatic upside over guaranteed modest outcomes

Life stage advantages:

  • Young enough to recover from major failures
  • No dependents whose welfare depends on my financial stability
  • High energy and health for intensive work during challenging periods
  • Decades available for multiple attempts and learning from mistakes

Temperament match:

  • Anxiety from constraint and predictability rather than from uncertainty
  • Motivation from potential outcomes rather than secure processes
  • Identity tied to personal agency rather than external validation
  • Satisfaction from creating opportunities rather than capturing existing ones

What I Accept About This Choice

I understand I might fail:

  • High probability that specific ventures won't succeed as planned
  • Possibility of losing years of effort and significant money
  • Risk of professional and social embarrassment from public failures
  • Acceptance that risk-taking doesn't guarantee better outcomes

I accept the years I might waste:

  • Time and energy invested in projects that don't work out
  • Opportunity cost of not pursuing more predictable paths
  • Learning experiences that are expensive and time-consuming
  • Periods of low income or financial stress during transitions

I know my mental and physical health might suffer:

  • Stress from financial uncertainty and variable income
  • Long work hours and high pressure during critical business periods
  • Anxiety about outcomes beyond my complete control
  • Potential impact on relationships and personal life

I chose it because I want to write my own story:

  • Prefer personal responsibility for outcomes over security from institutions
  • Want to create value and opportunities rather than optimize within existing systems
  • Choose potential for unique life experiences over guaranteed comfortable ones
  • Accept trade-offs in order to pursue authentic personal vision

Why This Works For Me

Internal rewards align with external risks:

  • Satisfaction from building and creating compensates for uncertainty
  • Learning and growth experiences feel valuable independent of financial outcomes
  • Personal agency and control over direction feel more important than security
  • Identity and self-worth tied to effort and growth rather than outcomes

Support system enables risk-taking:

  • Family understanding and support for unconventional choices
  • Network of other risk-takers who provide advice and community
  • Financial cushion and safety nets that make major risks recoverable
  • Geographic and social mobility that creates options if ventures fail

Time horizon makes risks manageable:

  • Multiple decades for recovery and multiple attempts
  • Ability to start over if specific approaches don't work
  • Expectation of continuous learning and adaptation rather than single success
  • View of career as portfolio of experiences rather than linear progression

How to Determine Your Risk Tolerance

The Self-Assessment Framework

What actually matters to YOU?

Values clarification:

  • Security and predictability vs. autonomy and potential
  • Family and community stability vs. personal growth and adventure
  • Financial preservation vs. wealth creation and impact
  • Proven paths vs. novel experiences and opportunities

Life stage assessment:

  • How much time do you have to recover from major setbacks?
  • What dependents or responsibilities require stability from you?
  • What support systems exist if you need help during difficult transitions?
  • How does your current health and energy level affect your risk capacity?

Personality and temperament:

  • Do you thrive under pressure or perform better with predictability?
  • Are you energized by uncertainty or stressed by it?
  • Do you prefer gradual progress or are you willing to accept volatility for potential upside?
  • How do you handle failure and setbacks emotionally and practically?

The Regret Analysis Test

What would YOU regret NOT doing?

Career regrets:

  • Not taking the job offer that required relocation
  • Not starting the business idea you've been thinking about
  • Not learning the skill that always interested you
  • Not making the career change when you had the opportunity

Life experience regrets:

  • Not traveling or living in different places while young
  • Not taking creative or entrepreneurial risks
  • Not investing in relationships or personal development
  • Not making changes when you felt stuck or unfulfilled

Financial regrets:

  • Not investing in opportunities that could have created significant returns
  • Not saving and investing more consistently for long-term security
  • Not taking calculated risks when you had capacity for loss
  • Not optimizing tax or geographic strategies when opportunities existed

The insight: Regret analysis often reveals your true risk tolerance better than logical analysis of pros and cons.

The Stress Testing Exercise

How much variance can YOU handle?

Financial stress tests:

  • How would you feel with 50% income reduction for 12 months?
  • Could you handle losing 80% of current savings in investment downturn?
  • How would variable income (feast-or-famine cycles) affect your wellbeing?
  • What's the minimum income you need for psychological comfort?

Professional stress tests:

  • How comfortable are you with unclear career progression?
  • Could you handle being wrong publicly about major decisions?
  • How do you feel about explaining unconventional choices to family and peers?
  • Are you energized or drained by constant adaptation and learning?

Relationship stress tests:

  • How do financial ups and downs affect your relationships?
  • Can your family handle geographic mobility or lifestyle changes?
  • Do you need external validation for career and life choices?
  • How important is professional status and social recognition to you?

The Support System Analysis

What resources do you have for risk management?

Financial resources:

  • Emergency funds and family support if ventures fail
  • Geographic or social mobility options if location changes become necessary
  • Alternative income sources if primary approach doesn't work
  • Insurance and healthcare coverage independent of employment

Social and professional resources:

  • Network of advisors and mentors for guidance during challenges
  • Community of peers making similar choices for support and learning
  • Professional relationships that provide opportunities across different scenarios
  • Family understanding and support for unconventional choices

Personal resources:

  • Health and energy for intensive work during challenging periods
  • Skills and capabilities that create options across different industries
  • Learning ability and adaptability for changing circumstances
  • Mental and emotional resilience for handling setbacks and uncertainty

The Most Common Mistake

The mistake isn't choosing high risk or low risk.

The mistake is copying someone else's strategy without understanding yourself.

Why People Copy Instead of Choose

Social pressure and comparison:

  • Success stories make high-risk approaches seem obviously correct
  • Conservative approaches seem boring or unambitious by comparison
  • Family or cultural expectations about "appropriate" level of risk
  • Professional communities that reward or punish certain risk profiles

Lack of self-awareness:

  • Haven't honestly assessed personal values and priorities
  • Don't understand own temperament and stress responses
  • Haven't considered life stage and dependent responsibilities
  • Assume everyone has same definition of success and fulfillment

Information overload:

  • Generic advice that doesn't account for individual differences
  • Success stories that highlight outcomes without showing process or trade-offs
  • Risk analysis that focuses on financial outcomes over personal alignment
  • Optimization frameworks that assume universal utility functions

Examples of Misaligned Risk-Taking

Conservative person taking high risks:

  • Quitting stable job to start company because "entrepreneurship is the future"
  • Taking on debt for investment opportunities because "real estate always goes up"
  • Making major life changes because successful people recommend risk-taking
  • Result: Stress, anxiety, and poor decision-making under pressure

Risk-taker forced into conservative approach:

  • Staying in stable job because family expects security
  • Avoiding investment opportunities because conventional wisdom says "don't gamble"
  • Not pursuing entrepreneurial ideas because of social pressure for traditional career
  • Result: Frustration, stagnation, and regret about missed opportunities

Wrong type of risk for personality:

  • Taking financial risks when personal strength is relationship building
  • Taking career risks when personal priority is family stability
  • Taking geographic risks when community connections are most important value
  • Result: Optimizing for wrong outcomes and sacrificing actual priorities

Practical Framework for Personal Risk Assessment

Step 1: Values and Priorities Clarification

Exercise: Priority ranking Rank these in order of importance to you personally:

  • Financial security and predictable income
  • Personal autonomy and control over decisions
  • Family stability and community roots
  • Professional growth and career advancement
  • Creative expression and unique experiences
  • Impact and contribution to others
  • Adventure and novel experiences
  • Recognition and social status

The insight: Your ranking reveals whether you're naturally inclined toward security or growth, stability or adventure, conventional or unique paths.

Want the full playbook? I wrote a free 350+ page book on building without VC.
Read the free book·Online, free

Step 2: Risk Capacity Assessment

Financial capacity:

  • How much money can you afford to lose without compromising essential needs?
  • How long could you survive with reduced or no income?
  • What support systems exist if your risk-taking doesn't work out?

Time capacity:

  • How many years do you have for recovery if major risks don't pay off?
  • What time commitments (family, health, other responsibilities) constrain your options?
  • How much time can you dedicate to high-risk, high-reward activities?

Emotional capacity:

  • How do you respond to uncertainty and unpredictable outcomes?
  • What level of stress enhances vs. impairs your performance?
  • How important is external validation and social approval to your wellbeing?

Step 3: Personal Risk Tolerance Testing

Start small and observe your responses:

  • Take calculated risks in low-stakes situations
  • Notice your emotional and physical responses to uncertainty
  • Test your decision-making quality under pressure
  • Assess your satisfaction with different levels of variability

Examples of progressive risk testing:

  • Negotiate salary or ask for promotion (professional risk)
  • Invest small amount in volatile assets (financial risk)
  • Take solo trip to unfamiliar place (personal risk)
  • Start side project while maintaining primary income (entrepreneurial risk)

Step 4: Alignment and Adjustment

Match your approach to your assessment:

  • If you value security and have dependents: Conservative approach with calculated risks
  • If you value autonomy and have high risk capacity: Aggressive approach with safety nets
  • If you're unsure: Gradual experimentation with increasing risk tolerance over time

Regular reassessment:

  • Risk tolerance changes with life stage, responsibilities, and experiences
  • Economic and social conditions affect optimal risk strategies
  • Personal values and priorities evolve based on life experiences
  • Successful approaches may need adjustment as circumstances change

The Personal Risk Manifesto

There is no universally correct approach to risk.

Conservative approaches work when:

  • They align with your values and temperament
  • They provide the security and predictability you need to thrive
  • Your life stage and responsibilities benefit from stability
  • Gradual progress satisfies your definition of success

Aggressive approaches work when:

  • They align with your drive for autonomy and growth
  • You have the capacity to handle volatility and uncertainty
  • Your life stage enables recovery from potential setbacks
  • Creating unique outcomes satisfies your definition of success

The key insights:

Self-knowledge beats optimization: Understanding yourself is more important than following the theoretically optimal strategy.

Alignment creates sustainability: Approaches that match your temperament and values are more likely to be maintained consistently over time.

Context matters: Life stage, responsibilities, and circumstances affect what approaches are practical and appropriate.

Evolution is normal: Your risk tolerance and optimal approaches will change as your life circumstances change.

Authenticity beats imitation: Strategies that work for others may not work for you, and strategies that work for you may not work for others.


Conclusion: Write Your Own Story

My dad chose high risk because it fit his personality and life stage. My mom chose conservative approaches because they aligned with her values and responsibilities. Both approaches created fulfilling lives.

I chose the risk-taker path because I want to write my own story, not inherit someone else's ending.

You should choose the approach that aligns with your values, temperament, life stage, and definition of success.

Don't copy me. Don't copy your parents. Don't copy your mentors.

Ask yourself:

  • What kind of life do I want to live?
  • What would I regret not trying?
  • How much uncertainty can I handle sustainably?
  • What trade-offs am I willing to make for my priorities?

The answer is personal. The approach should be personal too.

There's no right answer. There's only the answer that's right for you.

And you're the only one who can figure out what that is.