Back to all essays
George's Takes

The 3-Step Action Framework

·10 min read
George Pu
George Pu$10M+ Portfolio

27 · Toronto · Building businesses to own for 30+ years

The 3-Step Action Framework

Knowing the world changed isn't enough. Understanding AI is coming isn't enough. Recognizing that traditional career advice is obsolete isn't enough.

Knowledge without action is just sophisticated procrastination.

Here's the actual framework for what to do about it: Accept, Reject, Act.

Three steps that move you from awareness to adaptation to advantage.

Why Most People Stay Stuck in Analysis

The knowledge trap:

  • Read articles about AI impact
  • Attend webinars about the future of work
  • Listen to podcasts about economic disruption
  • Feel informed and prepared

The reality:

  • Zero change in daily actions
  • Same job, same skills, same approach
  • Same financial structure, same risk exposure
  • Information consumption instead of behavior change

The problem: Knowledge feels like progress, but it's not. Action is progress.

The framework below moves you from knowing what's happening to doing something about it.

Step 1: Accept Uncertainty as the Path

This is the hardest step because it requires abandoning the illusion of control.

What to Accept

The next 2-3 years will be extremely uncertain:

  • Technology advancement is accelerating beyond prediction capability
  • Business model disruption is happening faster than adaptation timelines
  • Career planning horizons are shorter than career development timelines
  • Economic cycles are more volatile and less predictable

New technologies will disrupt things you think are stable:

  • Industries that seem AI-proof will find AI applications
  • Skills that seem uniquely human will become partially automatable
  • Business models that seem permanent will become obsolete
  • Geographic advantages you rely on will shift

50-70% of traditional advice is now wrong:

  • Career guidance from mentors who built success under different conditions
  • Financial planning based on historical patterns that no longer apply
  • Educational recommendations for degrees that won't create value
  • Business strategy based on competitive dynamics that have changed

Your mentors might be giving outdated guidance:

  • Their success was built under conditions that no longer exist
  • Their pattern recognition is trained on obsolete business environment
  • Their risk assessment doesn't account for current technological change
  • Their networks were built for different economic structure

Your instincts (trained on old patterns) might mislead you:

  • What feels "safe" might be the most dangerous choice
  • What feels "risky" might be the most conservative choice
  • What feels "practical" might be completely impractical
  • What feels "smart" might be optimized for the wrong game

What Acceptance Actually Looks Like

Before acceptance: "I need to figure out the right answer" After acceptance: "There is no right answer, only constant adaptation"

Before acceptance: "What's the 5-year plan?" After acceptance: "What's the 90-day experiment?"

Before acceptance: "What career is safe?" After acceptance: "How do I build capabilities AI can't replicate?"

Before acceptance: "How do I get back on track?" After acceptance: "The track changed—what's the new game?"

Before acceptance: "What should I specialize in?" After acceptance: "How do I build antifragile capability portfolio?"

If you're finding this useful, I send essays like this 2-3x per week.
·No spam

The Acceptance Timeline

This isn't a weekend mindset shift. It's grief work.

Week 1-2: Intellectual acceptance

  • Understand logically that change is happening
  • Still emotionally attached to old patterns and expectations
  • Anxiety about implications but no behavior change yet

Month 1-2: Emotional processing

  • Feel the loss of predictability and control
  • Anger at unfairness of having to change successful approach
  • Depression about uncertainty and lack of clear path forward

Month 3-4: Behavioral integration

  • Start making decisions based on new reality instead of old expectations
  • Begin experimenting with different approaches
  • Develop comfort with ambiguity and constant adaptation

Some people accept in weeks. Some take months. Some never accept and become irrelevant.

Don't rush it—forced acceptance leads to surface-level change that doesn't stick. Don't avoid it—denial ensures you'll be unprepared for what's coming.

How to Accelerate Acceptance

Immersion in new reality:

  • Follow people who are succeeding under current conditions
  • Study businesses that are thriving through technological change
  • Learn about AI capabilities and limitations directly, not through media interpretation
  • Observe which strategies are working now vs. which worked historically

Direct experimentation:

  • Try using AI tools for your current work
  • Experiment with remote collaboration and automation
  • Test new approaches to problems you normally solve with traditional methods
  • Build small projects that operate under new economic assumptions

Community with other adapters:

  • Connect with people who are actively changing their approach
  • Join communities focused on adaptation rather than preservation
  • Find mentors who are successfully navigating current changes
  • Avoid groups focused on nostalgia or returning to previous conditions

Step 2: Reject the Singularity

The singularity is the illusion that you are one thing.

What to Reject

"I am a [job title]" as your complete identity:

  • Software engineer, marketing manager, consultant, analyst
  • Any professional identity that becomes your entire sense of self
  • Career progression tied to advancement within single domain
  • Social identity dependent on job title recognition

One skill set as your entire value proposition:

  • Expertise in specific technology, methodology, or industry
  • Value creation dependent on narrow specialization
  • Career security based on being "the expert" in something
  • Professional differentiation through technical mastery alone

The idea that expertise protects you:

  • Deep knowledge in specific domain creates sustainable advantage
  • Years of experience guarantee continued value and income
  • Specialization is safer than generalization
  • Advanced credentials provide career security

The comfort of being easily defined:

  • Clear answer to "what do you do?"
  • Predictable career progression and development path
  • Obvious networking and professional development activities
  • Simple professional identity that others can quickly understand

What to Do Instead: The Identity Design Process

Ask: "Who do I actually want to become?"

Not "What job should I get?"—that's still singularity thinking. Not "What skills should I learn?"—that's still specialization thinking. Not "What industry should I enter?"—that's still category thinking.

WHO do you want to be?

  • What does that person's life look like day-to-day?
  • What capabilities do they have across different domains?
  • What do they spend their time on and why do they find it fulfilling?
  • How do they create value and what gives them agency and autonomy?

The Identity Design Process

Phase 1: Research and modeling (4-6 weeks)

1. Read about people who've built lives you admire:

  • Not just professional success, but life integration and satisfaction
  • People who've successfully navigated career transitions and uncertainty
  • Individuals who've built multiple revenue streams and capabilities
  • Those who've created lifestyle and geographic flexibility

2. Notice: What do they have that you want?

  • Specific lifestyle elements (work schedule, geographic flexibility, income predictability)
  • Professional characteristics (autonomy, creative control, impact, recognition)
  • Relationship dynamics (collaborative vs. hierarchical, local vs. global networks)
  • Personal development patterns (continuous learning, diverse experiences, skill building)

3. Analyze the underlying patterns:

  • How did they build these lives practically and financially?
  • What capabilities did they develop and in what sequence?
  • What risks did they take and how did they manage them?
  • What trade-offs did they make and how do they feel about them?

Phase 2: Design and experimentation (8-12 weeks)

4. Brainstorm: What would it take to build that life?

  • Financial requirements: How much money do they need and how do they generate it?
  • Skill requirements: What capabilities do they have and how did they develop them?
  • Relationship requirements: What kind of network and professional relationships support their lifestyle?
  • Geographic requirements: Where do they live and work, and why?

5. Design your own version:

  • Adapt their approach to your starting point, interests, and constraints
  • Identify which elements are most important to you vs. nice-to-have
  • Create experimental approach to test assumptions about what you actually want
  • Plan concrete steps to move toward that life over 12-24 month timeline

Phase 3: Implementation and iteration (ongoing)

6. Try things, fail, learn, adjust:

  • Start small experiments to test elements of desired lifestyle
  • Measure satisfaction and sustainability, not just financial outcomes
  • Adjust based on what you discover about your preferences and capabilities
  • Be willing to change direction as you learn more about yourself and opportunities

My own process example:

What I discovered I wanted:

  • Geographic flexibility without income dependence on specific location
  • Work that combines technical understanding with communication and strategy
  • Revenue streams that don't require constant time input
  • Professional relationships based on value creation rather than hierarchical position

What it took to build:

  • 4 months to clarify vision and 18 months to build financial foundation
  • Skill development in content creation, audience building, strategic consulting
  • Network expansion beyond traditional career connections
  • Financial restructuring to support location independence and irregular income

Current status:

  • Not permanent—I expect to re-evaluate every 2-3 years as world keeps changing
  • Requires ongoing optimization and adaptation
  • Success measured by lifestyle satisfaction and strategic flexibility, not just income
  • Still learning and adjusting based on what I discover about my preferences

Step 3: Take Specific Action

Action isn't just "do stuff." Action is doing things that systematically build antifragility.

The Four Types of Strategic Action

Every action should build one or more of these:

1. Runway (buys time): Financial buffer that allows you to make decisions based on opportunity rather than desperation

2. Ownership (cash flow you control): Income streams that don't depend on continued employment or single relationship

3. Optionality (multiple paths forward): Capabilities and relationships that create choices rather than lock you into single path

4. AI-resistant layers (identity, relationships, stakes, selection, accountability): Value creation that becomes more valuable as AI handles routine work

What I Did (Concrete Example)

Built 24 months cash runway:

  • Why: Uncertain times need buffer for strategic decision-making
  • How: Reduced personal expenses, increased consulting income, delayed major purchases
  • Timeline: 8 months to build from 6 months to 24 months runway

Started building distribution:

  • Why: Distribution survives AI automation and creates optionality
  • How: Launched YouTube channel, weekly newsletter, consistent Twitter presence
  • Timeline: 6 months to establish regular content creation, 12+ months to build meaningful audience

Doubled down on Twitter:

  • Why: Where my target audience already engages, network effects compound
  • How: Daily engagement, thread writing, community building, thought leadership
  • Timeline: Ongoing optimization based on what creates value for audience

Learned coding fundamentals again:

  • Why: Better AI prompting through deeper understanding, optionality for building products
  • How: Python basics, AI tool integration, small project building
  • Timeline: 3 months for foundations, ongoing project-based learning

Started learning new languages:

  • Why: Personal mobility, optionality, cognitive flexibility, cultural arbitrage
  • How: Mandarin study, Portuguese basics, cultural immersion through content
  • Timeline: Long-term project, measured in years not months

What You Might Do

If you're currently employed:

Build 6-12 months runway:

  • Reduce expenses below income level, build emergency fund
  • Understand real monthly costs vs. lifestyle inflation
  • Create financial cushion for career transition or economic disruption
  • Timeline: 6-18 months depending on current savings rate

Start side project that builds owned cash flow:

  • Consulting in your expertise area for different client base
  • Creating content or products that generate revenue without continued time input
  • Building assets (websites, email lists, courses) that have ongoing value
  • Timeline: 3-6 months to launch, 12+ months to generate meaningful income

Develop skills outside job description:

  • Learn adjacent capabilities that complement your current expertise
  • Build technical skills if you're non-technical, business skills if you're technical
  • Develop communication and relationship-building capabilities regardless of current role
  • Timeline: 1-3 months per new skill area, ongoing development

Build relationships outside your company:

  • Network with people in different industries and business models
  • Connect with potential customers or collaborators for side projects
  • Develop relationships with people who've made successful career transitions
  • Timeline: Ongoing networking and relationship building

If you're self-employed:

Build 12-24 months runway:

  • Higher buffer needed due to irregular income and lack of employment safety net
  • Plan for extended periods of business development or pivot
  • Account for health insurance and benefits you provide yourself
  • Timeline: 12-24 months depending on current business cash flow

Diversify income streams:

  • Multiple client relationships rather than dependence on single customer
  • Different revenue models (retainer, project, product, passive income)
  • Various industries or market segments to reduce economic concentration risk
  • Timeline: 6-12 months to establish multiple streams, ongoing optimization

Build distribution (audience, email list):

  • Own your audience rather than depending on platform algorithms
  • Create direct communication channel with people who value your work
  • Develop thought leadership and professional reputation
  • Timeline: 6+ months to build meaningful audience, years to build substantial influence

Create assets that generate cash without your time:

  • Products, courses, or content that can be sold repeatedly
  • Systems and processes that operate without your constant involvement
  • Intellectual property or expertise that creates ongoing licensing opportunities
  • Timeline: 3-6 months to create initial assets, ongoing optimization and expansion

Action Selection Framework

For each potential action, ask:

Does this build runway?

  • Will this give me more time to make strategic decisions?
  • Does this reduce my financial pressure and dependency?
  • Will this allow me to take risks and pursue opportunities?

Does this build ownership?

  • Will this create income I control rather than depend on others for?
  • Does this build assets that appreciate rather than just consume time?
  • Will this give me equity or ownership rather than just salary?

Does this build optionality?

  • Will this create multiple paths forward rather than lock me into single direction?
  • Does this develop transferable capabilities rather than narrow specialization?
  • Will this expand my network and relationships across different domains?

Does this build AI-resistant layers?

  • Will this make me more valuable as AI handles more routine work?
  • Does this require human judgment, creativity, or relationship building?
  • Will this position me to direct AI rather than compete with it?

If the answer to multiple questions is yes, prioritize that action. If the answer to all questions is no, it's probably productive procrastination.

The Integration Challenge

Why People Know What to Do But Don't Do It

Information overload:

  • So many possible actions that choice becomes paralyzing
  • Analysis of options becomes substitute for taking action
  • Perfectionism prevents starting because no action seems optimal

Social pressure:

  • Family, friends, colleagues expect consistency with previous choices
  • Career changes seem irresponsible or risky to others
  • Professional identity change creates social friction and misunderstanding

Sunk cost attachment:

  • Years invested in current expertise and career path
  • Educational investments that seem wasted if changing direction
  • Professional relationships tied to current role and industry

Comfort with predictable problems:

  • Known challenges feel manageable even if suboptimal
  • Unknown challenges feel overwhelming even if potentially better
  • Psychological comfort with familiar stress vs. unfamiliar opportunity

How to Actually Execute the Framework

Start with Step 1, spend real time on acceptance:

  • Don't rush to action before accepting that old approaches don't work
  • Process the grief and anxiety about uncertainty before making major changes
  • Build genuine comfort with ambiguity and constant adaptation

Use Step 2 to clarify direction:

  • Invest time in identity design process before choosing specific actions
  • Understand what you're building toward, not just what you're moving away from
  • Get clear on your vision before optimizing tactics

Make Step 3 actions concrete and measurable:

  • Specific timelines, not "someday" intentions
  • Measurable outcomes, not vague goals
  • Regular review and adjustment, not set-and-forget planning

Build accountability and support:

  • Share your framework and progress with others who are also adapting
  • Find community with people making similar transitions
  • Create systems for regular review and course correction

The Compound Effect

These steps build on each other:

  • Acceptance enables identity design (can't design for new reality without accepting it)
  • Identity design guides action selection (can't choose actions without knowing what you're building)
  • Action creates evidence about what works (can't refine identity without testing it)

Timeline for meaningful change:

  • 3-6 months to complete all three steps initially
  • 12-18 months to see significant results from actions
  • 2-3 years to build substantially different life and career structure
  • Ongoing iteration as world continues changing

The investment is front-loaded, but the compound interest is real:

  • First year feels like work without much visible progress
  • Second year shows clear momentum and optionality improvement
  • Third year and beyond: strategic advantages compound and create ongoing benefits

Conclusion: From Awareness to Advantage

Most people will read about AI, economic disruption, and career change without changing anything fundamental about their approach to work and life.

They'll stay informed but not transformed.

The 3-step framework moves you from awareness to action to advantage:

Accept: Stop trying to control uncertainty and start navigating it strategically Reject: Stop defining yourself by single expertise and start building antifragile identity Act: Stop consuming information and start building runway, ownership, optionality, and AI-resistant capabilities

The people who complete this framework will have systematic advantages over those who stay in analysis mode:

  • More time to make strategic decisions (runway)
  • More control over their income and career (ownership)
  • More choices when opportunities arise (optionality)
  • More value as AI advances (AI-resistant capabilities)

The window for comfortable transition is closing. The framework provides a systematic approach to uncomfortable but necessary change.

Stop knowing what's happening. Start doing something about it.

Accept, Reject, Act.

Your future self will thank you.