The book that helps you build revenue before building product

Most founders fail because they build something nobody wants.

This book shows you how to validate your market, generate cash flow, and find product-market fit — all before writing a single line of code.

My Free Book: The Anti-Unicorn

Everything you've been told about startups is wrong. This is the model that actually works for the 99%.

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    My Free Book: The Anti-Unicorn

    Everything you've been told about startups is wrong. This is the model that actually works for the 99%.

      We won't send you spam. Unsubscribe at any time.

      What's Next?

      1. You get the book instantly (all 350 pages)
      2. Week 1 is your sprint — Start with target market research today, not tomorrow
      3. Join 1,000+ bootstrap founders getting real insights every Monday at 9 AM

      Who This Is For:

      • First-time founders tired of "just raise VC" advice
      • Service/consulting founders who want to transition into product
      • Solo builders who need cash flow now, not in 18 months

      Who Am I?

      I'm George Pu — founder of SimpleDirect (B2C fintech) and ANC (venture studio). I've bootstrapped multiple companies using the consulting model, generated revenue from Day 1, and never touched VC money.

      This book is everything I wish I had when I started.

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      🐦 Daily insights: @TheGeorgePu

      Questions?

      Reply to any of my emails—I read everything and respond to the thoughtful ones.

      —George

      Meet the Author: George Pu

      George Pu

      George Pu George Pu is a technical founder building AI-powered companies across three countries. At 27, he's bootstrapped multiple profitable businesses without VC funding, including SimpleDirect (embedded financing) and ANC (global venture studio).