Don't be them in 10 years Freedom compounds. Start now.
Published October 1, 2025 • Based on Founder Reality Episode 25
Also available on: Apple Podcasts • Spotify • YouTube
I have a friend named Sha who's worked at Google for 15 years. He finally made it to Managing Director - $500K+ salary, impressive title, all the perks Silicon Valley promises.
When we talked two years ago in the Valley, he told me something that's stuck with me ever since: "There's too many office politics. It's impossible to get things done. I've basically given up and I'm just collecting my paycheck now."
Then he said the line I've heard over and over: "I should have done a startup in my 20s. But I didn't have enough money back then."
He had it backwards. And so do most people trading their freedom for money.
The Pattern I Keep Seeing
Most of my University of Waterloo classmates moved to the US after graduating. Better pay, USD salaries, Silicon Valley dreams. It made sense on paper.
One friend works at Microsoft making $250K base. He recently quit because he felt unmotivated and moved to Pinterest, hoping a startup environment would be more exciting.
Another friend works in investment banking. Makes around $400K after taxes. Sounds great, right?
Here's the reality:
- Can't take more than a week off without significant pushback
- Checks emails at 11 PM every night
- Sometimes wakes up at 3 AM to check emails
- Can't move cities despite the company having offices everywhere
- Works 80-100 hour weeks on average
- Terrified of layoffs because of unvested stock and deferred compensation
He has a BMW convertible and a nice apartment. But he doesn't have freedom. Last year he came to me asking about startups and said the exact same thing Sha said: "I should have done this 10 years ago. I thought I needed money first."
Same story. Different industries. Different countries. 6,000 kilometers apart.
They both had it backwards.
My Own Freedom Trade-Off
Even as an entrepreneur, I almost made the same mistake.
Two years ago, we were on track for a partnership with a major US bank. Potentially $300K per year for a company just starting out. For someone fresh out of college, that was incredibly tempting.
But the partnership came with strings:
- Weekly mandatory status calls with their engineering, corporate, and legal teams
- They needed to approve our product roadmap decisions (even for our non-white-labeled products)
- Exclusivity clauses affecting other partnerships
- Response time SLAs that would dictate my schedule
I realized I was trading freedom for predictable money. I was basically buying myself a high-paying job with a fancy title.
We walked away from the deal.
Because if I wanted a high-paying job where someone else controlled my time, I could just go work at Google and make significantly more.
The Framework: Spend Money to Buy Freedom, Don't Spend Freedom to Make Money
Here's what most people get wrong: they think they'll trade freedom for money first, then use that money to buy freedom later.
The problem is that by the time they have enough money, they've already built a lifestyle that requires keeping the job.
The $800K salary funds the $600K lifestyle and traps them forever in their $800K job.
They add mortgages. Car payments. Private school tuition. HOA fees. The golden handcuffs get tighter every year.
The investment banker who wanted to quit? He can't. The Google engineer who wanted to start a company? Too late.
Money is replaceable. When you have enough to sustain yourself, you can always make more. Time is something you cannot make more of.
My friends can't buy back the decades they spent asking permission from managers.
The Wrong Question vs The Right Question
Wrong question: "How much money is enough?"
There's no answer that satisfies this. If you have $1M, you want $2M. If you have $10M, you want $20M. The target keeps moving.
Right question: "How much freedom is enough?"
Even at 27, I can feel my heart saying: all of it. All of the freedom is worth it, even if it means making less money.
That's why I turn down clients and partnerships regularly. I make significantly more time by not working with problematic people and companies. In the long-term, I'm happier, my clients are happier, and this creates more value for everybody.
The Three Types of Work Relationships
1. Employee:
- You ask for permission
- You trade time for money on someone else's terms
- You can be fired at any moment
- Income stops when you stop working
- Limited leverage on your time or earnings
2. Freelancer/Part-timer:
- More autonomy than an employee
- Still trading hours for dollars
- Income stops when you stop working
- Fundamentally the same problem, slightly better position
3. Entrepreneur:
- You own the outcome
- You build assets that compound
- Potential for non-linear returns
- More risk and stress upfront
- Long-term freedom
- Can own something that works when you don't
The goal isn't to demonize employment. Having a job can be the right strategic move. Most of us need jobs to get to a strategic position.
But be honest about what you're trading.
The Four Freedom Questions
Ask yourself these four questions:
1. Can you quit your job tomorrow?
- Could you financially survive?
- Do you have 6-12 months runway saved?
- Do you have skills to generate income quickly?
2. Can you move anywhere next month?
- Are you tied down by lease, mortgages, office requirements?
- Can you work from anywhere if you wanted?
- Do you have geographical freedom?
3. Can you say no without financial stress?
- Can you afford to turn down bad opportunities?
- Can you walk away from toxic clients or employers?
- Do you have "F you money" - even if it's just a small cushion?
4. Can you choose your own daily schedule?
- Do you control your calendar?
- Can you work when you're most productive?
- Can you take Wednesdays off without asking permission?
Most people check zero boxes. Some check one. Very few check all four.
We've all optimized for income, not independence.
The Middle Ground Nobody Talks About
It's not binary. You don't have to choose between being a full-time employee or going all-in on entrepreneurship.
In my upcoming free ebook, I talk about starting with consulting while working full-time. Provide a service, build up to $10K/month in contract revenue. That's the beginning of freedom.
(You can find it at founderreality.com when it launches.)
There's always a middle path. Always a way to start building freedom even with a full-time job.
What We Actually Value
Society values different things than freedom:
- Net worth
- Job titles
- Salary levels
- Type of house
- Type of car
But ask yourself the freedom questions instead:
- Do I control my time?
- Can I say no to things I don't want?
- Am I building something that compounds long-term?
- Do I own assets, not just income streams?
These are completely different games with completely different rules.
Most people are running the wrong race. And by the time they realize it, it feels too late to change.
The Real Difference
I know people with $5 million net worth who feel trapped. I know people with $100K who feel free.
The difference isn't the money. It's their relationship with money and freedom.
If you don't know what you want, more money won't solve that. You'll just build a more expensive prison.
My Challenge to You
Choose freedom whenever you can. Make it your north star.
No matter where you are - full-time job, still in school, early-stage founder - there are always decisions to make about freedom.
Rate yourself on the four freedom questions (0-4 boxes checked). Then ask: Is there a way I can build more freedom from where I am right now?
I believe there's always a way.
Even as an entrepreneur, there are difficult clients and outcomes that can trap you into working for someone else. We build our own prisons. Try to be free.
The Bottom Line
My friend Sha spent 15 years climbing to Managing Director at Google. He makes over $500K. He's miserable and just collecting a paycheck.
My investment banking friend makes $400K, drives a BMW, and checks emails at 3 AM. He can't quit, can't move, can't take real vacations.
They both said: "I should have done this 10 years ago."
Don't be them in 10 years.
Start building freedom today. Even if it's just 10%. Even if it's just saying no to one thing that drains you. Even if it's just one small step toward owning your time.
Freedom compounds. Start now.
Want my free ebook on building consulting revenue while working full-time? Coming soon at founderreality.com
Rate yourself on the four freedom questions (0-4) and let me know on Twitter @TheGeorgePu - I'm curious where most founders are on this scale.
New episodes of Founder Reality drop Monday/Wednesday/Friday at 9am EST. Real founder insights about building wealth and freedom without permission.
