The Bootstrap Way
10 Chapters on Building Profitable Companies Without VC Money
Real frameworks from expensive lessons. No theory, no fluff, no fundraising theater.
I've built multiple profitable companies over 6 years without taking a dollar of VC funding.
No ads, no complex growth hacking, no burning cash. Just sustainable, profitable building.
The Bootstrap Way is everything I've learned condensed into 10 practical chapters—including the expensive mistakes that taught me what actually works.
Why I Wrote This
Last year, I walked away from a $3-5M partnership opportunity.
Two years of relationship building. Gone.
My advisors thought I was crazy. My spreadsheets said take the deal.
But I had learned something more valuable than any partnership: how to trust the frameworks that had built my previous companies.
The partnership would have felt like work. My businesses shouldn't feel like work.
That decision—and dozens of others like it—came from the frameworks in this series.
What You'll Get
This isn't another business book filled with theory. These are the actual frameworks I use to make decisions, build teams, and grow companies.
📖 The Complete 10-Chapter Series:
Chapter 1: The Anti-VC Manifesto
Why I walked away from millions in funding and how it saved my companies. The mindset shift that changes everything.
Chapter 2: The Complexity Trap
The $300K lesson that taught me simple always beats sophisticated. How complexity killed my quant trading firm and what I learned.
Chapter 3: Small Team Advantage
From 14 people to 5: How downsizing doubled productivity. Why bigger teams make worse decisions.
Chapter 4: Partnership Red Flags
The 3-question framework that saved me from a $5M toxic deal. How to evaluate partnerships without getting burned.
Chapter 5: Revenue Without Advertising
6 years, zero ad spend, profitable from day one. How to build products people want to talk about, not buy their attention.
Chapter 6: The Energy Signal
The Sunday Night Test for making better business decisions. How to trust your gut while staying rational.
Chapter 7: Global Arbitrage
Building from Canada, selling to US, developing in India. How to structure for maximum leverage and minimum taxes.
Chapter 8: The Bogleheads Revelation
How simple index funds crushed my complex trading algorithms. Why simple investing beats sophisticated strategies.
Chapter 9: AI-First Operations
How AI replaced my co-founders and streamlined everything. The tools and mindset for the AI-first future.
Chapter 10: The 30-Year Horizon
Building a Mini-Berkshire for the AI age. Long-term thinking in a short-term world.
Exclusive Bonuses (Only Available Here)
The Complete Bootstrap Workbook (50+ pages)
Templates, checklists, and frameworks you can use immediately in your business.
Implementation Guides
Step-by-step instructions for applying each framework, with real examples from my companies.
Decision-Making Templates
The exact templates I use for partnerships, hiring, product decisions, and strategic planning.
Reader Community Access (Invite Only)
Connect with other founders building the bootstrap way. Share wins, get feedback, avoid mistakes.
Behind-the-Scenes Stories
The full stories behind each framework—including the expensive failures that created them.
About George Pu
I'm a technical founder who's built multiple profitable companies without VC funding.
- Current companies: ANC (venture studio), SimpleDirect (embedded finance), and several other bootstrapped ventures.
- Track record: 6+ years of profitable building, zero advertising spend, multiple successful exits without traditional fundraising.
- Philosophy: Substance over performance, simplicity over complexity, long-term thinking over short-term optimization.
I share the real frameworks—not the highlight reel.
Frequently Asked Questions
Is this really free?
Yes, completely free. No hidden costs, no credit card required, instant download. I believe these frameworks should be accessible to anyone building companies.
How is this delivered?
Chapter 1 downloads immediately. The remaining 9 chapters are delivered via email over 3 weeks, giving you time to implement each framework.
Is this just recycled blog content?
No. This is new content written specifically for the series, including stories and frameworks I haven't shared anywhere else.
Who is this for?
Founders, entrepreneurs, and anyone building a company who prefers substance over startup theater. Especially valuable for bootstrap founders and those skeptical of traditional VC advice.
What if I don't like it?
Unsubscribe anytime with one click. No questions asked.
Will you spam me?
Never. I send valuable content weekly, but you can unsubscribe immediately if it's not for you.