Unless you're solving a problem that only exists in one country, you should be building globally from day one.

I'm genuinely happy for my friends who got acquired. I hope their deals were better than I fear.

The loneliness you feel today is building the independence you'll treasure tomorrow.

Real talk from someone who learned this lesson the hard way

Published September 1, 2025 • Based on Founder Reality Episode 11 Most founders obsess over product-market fit while completely ignoring audience-market fit - and it's killing their businesses before they even start. I've been thinking about this a lot lately because I spent 5 years building SimpleDirect

Published August 29th, 2025 • Based on Founder Reality Episode 10 Also available on: Apple Podcasts • Spotify • YouTube I need to tell you about the most counterintuitive business decision I've ever made - and why it saved my company. Two years ago, I was running a team of 14

Published August 27th, 2025 • Based on Founder Reality Episode 9 Also available on: Apple Podcasts • Spotify • YouTube Listen to the full episode: AI has killed every competitive advantage for software founders except one: distribution. If anyone can build your app in a week, your code isn't your moat

Published August 24th, 2025 • Based on Founder Reality Episode 8 Also available on: Apple Podcasts • Spotify • YouTube Everyone's telling you to build in public. Share your revenue, your struggles, your team changes. Document everything. I'm calling bullshit. Most "building in public" is just startup

Published August 22nd, 2025 • Based on Founder Reality Episode 7 Also available on: Apple Podcasts • Spotify • YouTube I need to tell you about my three spectacular startup failures - and why they were worth more than every business book I've ever read. Before SimpleDirect worked, I failed three

Published August 21st, 2025 • Based on Founder Reality Episode 6 Also available on: Apple Podcasts • Spotify • YouTube Today I'm going to tell you about one of my most expensive mistakes this year - and why it might save your business from a similar disaster. I fell hard for

Published August 19th, 2025 • 23 minutes Also available on: Apple Podcasts • Spotify • YouTube Today I realized I was just building expensive complexity that nobody needed. This is the story of how simplicity became my competitive advantage in an AI-first world where everyone can build everything. The $100K+ Quant Trading Disaster

Published August 15th, 2025 • 25 minutes Also available on: Apple Podcasts • Spotify • YouTube I just said no to $3-5 million. Partnership came in last week. Legitimate opportunity. Two years of 'some grinding and minimum work' for life-changing money. My spreadsheet said yes. My gut said absolutely not. For

Published August 13th, 2025 • 24 minutes Also available on: Apple Podcasts • Spotify • YouTube The Remote Work Obsession Has Gone Too Far San Francisco real estate is back. New York City is back. But the tech community is still obsessed with remote work - "work from anywhere," digital nomad

Published August 11th, 2025 • 19 minutes Also available on: Apple Podcasts • Spotify • YouTube Key Takeaways 1. Co-founders create coordination overhead that can kill startups 2. AI tools eliminate most traditional reasons for needing co-founders 3. Speed of execution is your biggest advantage in 2025 4. Equal equity rarely reflects equal

Published August 9th, 2025 • 17 minutes Lost a major partnership at 8pm. Pivoted our entire strategy by morning. This is founder reality - not the highlight reel you see on LinkedIn. Also available on: Apple Podcasts • Spotify • YouTube Main Arguments * Most founder advice comes from people who've never